ENGAGE TRADE AFRICA

Connecting African opportunities
to access global markets.

16 – 19 September 2024
Le Cap, South Africa

Business Matchmaking and Industry Development Event

Engage Trade Africa 2023 was a 3-day program, offering high-level, quality engagements for regional and African stakeholders. South African exporters engaged with targeted American and South African buyers, assessed, and prepared.

Engage Trade Africa focuses on pre-arranged meetings between African exporters and buyers from Africa, the United States, and other international markets. Business matchmaking meetings are carefully targeted to ensure high-probability outcomes.

Engage Trade Africa doesn’t offer exhibition booths where companies wait, hope, and pray for buyers to pass by. We arrange meetings before the event and provide a meeting lounge area where B2B meetings rotate every 20 minutes, ensuring exporters and buyers engage throughout the day, thereby increasing awareness of the industrial ecosystem and finding new opportunities.

Engage Trade Africa primarily focuses on FMCG industries, covering food and beverages, cosmetics and FMCG ingredient manufacturing, textiles, clothing, decoration, and design products.

PROGRAMME D'AFFAIRES

DAY 1: SOCIAL NETWORKING

Engage in a social setting and networking opportunities aboard the Open Top Bus with presentations on opportunities in new markets.

DAY 2: BUSINESS MATCHMAKING

Over 1,000 pre-arranged meetings between exporters and importers. Welcome speeches followed by directly engaging in pre-organized B2B meetings.

DAY 3: BUSINESS MATCHMAKING

Over 1,000 additional pre-arranged meetings between buyers and sellers. Key sponsor presentations followed by a full day of meetings.

DAY 4: STUDY TOURS & SITE VISITS

Share experiences by visiting factories, distribution centers, retailers, and sales outlets to gain insights into the ecosystem across industries.

RELATED PROGRAM

DAY 1: SOCIAL NETWORKING

Engage in a social setting and ventilation barriers on the Open Top Bus with presentations on opportunities in new markets.

DAY 2: DEVELOPING AFRICAN PARTNERSHIPS

Over 250 pre-arranged morning meetings between key African associations.

More than 100 African associations.

Afternoon development workshops:
Workshop 1 – FINANCING
Workshop 2 – TRAINING
Workshop 3 – INVESTMENT

DAY 3: LINKING AFRICAN ASSOCIATIONS

Over 250 pre-arranged morning meetings between key African associations.

Fostering intra-African collaboration.
Afternoon development workshops:

  • Workshop 1 – EXPORTING
  • Workshop 2 – SOURCING
  • Workshop 3 – ENGAGING

www.engagetrade.africa

DAY 4: STUDY TOURS & SITE VISITS

Share your experiences by visiting factories, distribution centers, retailers, and sales outlets to gain insights into the ecosystem across industries.

FORMAL DAY PROGRAM VERTICALS DAY 2 VERTICAL 1 – EXPORTER AND BUYER SESSION
  • 09:00-10:00 – Brief Introduction Speech on Trade in Africa
  • 10:00-13:00 – 500+ Pre-arranged Meetings
  • 13:00-14:00 – Lunch with Industry Success Stories
  • 14:00-17:00 – 500+ Pre-arranged Meetings
VERTICAL 2 – TRADE AND DEVELOPMENT AGENCIES
  • 09:00-10:00 – Introduction to Trade in Africa
  • 10:00-13:00 – Pre-arranged Meetings
  • 13:00-14:00 – Lunch with Industry Success Stories
  • 14:00-17:00 – Development Workshops and Master Classes
DAY 3 VERTICAL 1 – EXPORTER AND BUYER SESSION
  • 09:00-10:00 – Brief Introduction Speech on Trade in Africa
  • 10:00-13:00 – 500+ Pre-arranged Meetings
  • 13:00-14:00 – Lunch with Industry Success Stories
  • 14:00-17:00 – 500+ Pre-arranged Meetings
VERTICAL 2 – TRADE AND DEVELOPMENT AGENCIES
  • 09:00-10:00 – Introduction to Trade in Africa
  • 10:00-13:00 – Pre-arranged Meetings
  • 13:00-14:00 – Lunch with Industry Success Stories
  • 14:00-17:00 – Workshops and Master Classes on Connectivity
WHO ATTENDS

EXPORTERS AND BUYERS FROM AFRICA, THE UNITED STATES, AND OTHER PARTS OF THE WORLD GATHERING TO SOURCE NEW OPPORTUNITIES.

Types of Buyers Associations

Exporters (not limited to):

  • Fresh Produce
  • Seafood
  • Commodities
  • Grains
  • Nuts
  • Snacks
  • Cereals
  • Condiments
  • Spices
  • Confectionery
  • Cosmetics
  • Natural Products
  • Ingredients
  • Oils
  • Creams
  • Textiles
  • Apparel
  • Leather Goods
  • Accessories
  • Jewelry
  • Décor
  • Furniture
  • Art
  • Furnishings
  • Designers
  • Distributors
  • Retailers
  • Importers
  • Exporters
  • E-Commerce
  • Sourcing
  • Government
  • Market Developers
  • Agents
  • Partners
  • Operations Managers
  • Directors
  • Entrepreneurs
  • Manufacturers
  • Consultants
  • Associations
  • Trade and Investment Agencies
  • Government Trade Departments
  • Development Organizations
  • Sustainable Development Organizations
  • Investors
  • Freight Agents
  • Customs Officials
  • Business Partners
  • Funders
  • Market Trainers
  • E-commerce Specialists
  • PR and Marketing Managers
  • Business Matchmaking Organizers
TESTIMONIALS

“We are thrilled to announce that Smiling Through Farming has secured an Execution Agreement with Purpusly, LLC from the United States following participation in the Trade Africa event!”

Gcina Dlamini, Smiling Through Farming

“Engage Trade Africa has been of immense value to us at Thanthwe Farms. We are proud to have secured a contract with Purpusly and to continue engaging with African Basket and Dynamic Intertrade.”

Ngabaghila Chatata, Thanthwe Farms

“We had a great time in Cape Town in March at Engage Trade Africa. I have connected with buyers interested in our dried fruits, which we are very happy about.”

Mosito Khethisa, Likhothol Fruit Farms